- August 16, 2019
- Yvette Sica
- Comments Off on Group Sources: know the story Harley Credit Promoter
Going into operation in 2018, the Santa Catarina conglomerate in the financial, technology and franchising sector has more than 10 important ventures that today generate jobs, opportunities and move the national economy. Find out how the Sources Group came up in the text below!
Within this ecosystem are the companies:
The group is currently divided into three business verticals: smart financial solutions, big-time smart solutions and smart franchise solutions.
In addition, plans for the future also include vertical marketing and branding.
In vertical “smart financial solutions” is the largest company of the Group, which gave rise to the conglomerate: Harley Promotora de Crédito. The beginning of the successful trajectory was more than 10 years ago, when the company was opened by two entrepreneurs, Murilo Harley and Arthur Oliveira. Later, the society became composed by Arthur and João Neto. In 2013, Felipe Corá joins the pair, bringing technical knowledge and market experience, further professionalizing the company’s management.
The second largest in Brazil
Currently, Harley Promotora is the second largest payroll loan company in the country. Faced with a market need, other companies that offer products for the entire value chain of payroll loans and the financial market have emerged. The first ones were Harley Seguros and Harley Leo Alaka. The innovative mindset of this ecosystem has since spawned the fintechs PassePag and Deucrédito and the spin off SimCash.
The Healthy Eating Restaurants Network Saladices makes up the vertical “smart solutions in franchises and retail”. Already the vertical business “intelligent solutions in Big Data, BI and innovation” comprises the ASSERT Technology companies, focused on Big Data for Business. In addition to it, the marketing and branding intelligence company, which is the group’s newest venture, is in the process of being rolled out.
“Together we are stronger” is the concept that moves this important business ecosystem. New business opportunities arise and through strategic partnerships, companies keep growing.